Sasha, meet world. World, meet Sasha! (my client avatar). Everything I create in my business, I create with Sasha in mind — the blogs, the social media captions, the freebies, the paid offers. Errthaaaaaang. Centering everything I do around Sasha—and speaking DIRECTLY to her—has made the world of a difference in my business (and pocket!). […]

Are you Sasha? Sasha—whose name is inspired by Beyonce’s alter ego, Sasha Fierce—is an ambitious, driven, fearless dreamer and doer who placed a bet on herself by dropping out of the corporate world to start her own business. Like most entrepreneurs, Sasha didn’t chase entrepreneurship. In fact, it pretty much chased her, in the same […]

My friend – have you ever Googled yourself? If so, what did you see? Better yet, did you see anything at all? In today’s digital age, you are mostly being defined by your online persona, and that’s the only way some people will see you today. As service-based entrepreneurs, personal branding is critical because you […]

Well hello there, you sexy human, you! I am so excited to welcome you to my new corner of the interweb. Launching my business is something that I’ve been wanting to do for a long time, but there was a lot of ~ish I needed to work through before getting to this point (y’know – […]