Sasha, meet world. World, meet Sasha! (my client avatar). Everything I create in my business, I create with Sasha in mind — the blogs, the social media captions, the freebies, the paid offers. Errthaaaaaang. Centering everything I do around Sasha—and speaking DIRECTLY to her—has made the world of a difference in my business (and pocket!). […]

Are you Sasha? Sasha—whose name is inspired by Beyonce’s alter ego, Sasha Fierce—is an ambitious, driven, fearless dreamer and doer who placed a bet on herself by dropping out of the corporate world to start her own business. Like most entrepreneurs, Sasha didn’t chase entrepreneurship. In fact, it pretty much chased her, in the same […]